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Network Marketers: Kindness Is Not Weakness
If you believe that kindness is the same thing as weakness in the business world, then you have missed the boat on the whole point of social media network marketing. It was that desire for interaction that drove the advancement of Facebook, Twitter and other social media venues. It’s pretty simple; you keep interacting with people you think are nice, informative and interesting.
Attraction Marketing
You may point out that I advocate using Facebook, Twitter and YouTube for lead generation. You ask me, how does that work? I have found that it all starts with Attraction Marketing, as taught by the king of MLM network marketing, Mike Dillard. The goal is to have people search for you and your MLM opportunity instead of you searching for them. As Mike Dillard has often said; “Be the hunted not the hunter.”
The concept that you attract people to you rather than chase after them is the accepted definition of attraction marketing. Not only is this a new marketing concept, it is the opposite of “old school” traditional marketing where you engage in sales activity when you first approach a prospect. With the attraction marketing concept, people contact you about your products, services and opportunity because they see you as an expert.
Makes sense, right? But how do you do it? Mike Dillard explains. You have to brand yourself as an expert in the network marketing industry. Experts are go-to people. You will develop a following when you become branded as an industry expert. As you acquire a following, you are also developing a larger customer base and a network of prospects that will make you amazing wealth.
The Role of Kindness
Here is a quote from Plato that says it all: “Be kind, for everyone you meet is fighting a hard battle.” Life is hard, that is true. Which means that just about everyone you talk to – from your employees and partners to customers and shareholders, from prospects and strangers to neighbors and friends – most are likely to be having a challenging day for one reason or another. Today’s troubled economy makes it even more likely today than before.
You may be thinking, I have my own business or I’m an entrepreneur, so why is it important for me to know others are fighting a hard battle? The answer is simply this: if you want people to do business with you they must like and trust you but to gain that connection you need to understand others’ challenges and treat them with kindness and respect.
Think about the last “hard battle” kind of day you had. During that day did anyone treat you with a little extra kindness? Did anyone sense something was not quite right in your world and attempt to make your day a little better? Did anyone express thanks for your service or maybe give you a smile that lifted your spirits? Remember how this made you feel – Think of how it lightened your load, put a little bounce back in your step or helped you face the next challenge of your day.
Killing people with kindness is still one of the greatest business strategies ever created. It really does not matter who that person is, showing just a little extra kindness can make all the difference in your relationship. Plato not only understood the challenges of his day but also what the 21st century would be – so never underestimate the power of a little bit of kindness.
Kindness can lead to truly loyal employees, committed partners and life-time customers, especially when that person is facing a “hard battle” on any given day. When these relationships are forming over the internet, it is difficult to know what those battles may be for the person you are interacting with, just make that assumption that they have something. Make every Facebook entry, tweet or YouTube video show that you are a nice person, someone people want to know.
About the Author
To be successful building your Network Marketing business, you need a powerful system that will train your down line. You require the right MLM tools and systems that train people MLM lead generation, how to market, follow up with prospects, and enroll new distributors. It’s amazing how a simple duplicable MLM system will get you on the path to financial freedom.
110+ MPH 2004 HTM SR-24 cat, 850 h.p. Blown 565, FOR SALE $55,000, Sitting idle and waiting to go.
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